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My background is in investing, natural gas trading, market research and developing
of procedures that optimize the use of personnel, as well as equipment and assets.
It is through this experience and a late night awakening that 15 Minute Golf was
born. I have been a golf nut for over 20 years. During that time I have had my share
of ups and downs with my game. I have read and studied well in excess of 100 books
based on the golf swing, purchased countless videos and training aids, and taken
numerous lessons. For all of this effort, time and money with nothing to really
show for it, I got compensated with the privilege of becoming just as frustrated
as many other golfers.
It was when I was at the breaking point and I was about to give up the game. Then
something interesting happened. In talking with several friends, I realized that
I was not alone. They had been trying to improve just as hard and were just as frustrated
as I was. So I decided to use my knowledge of market research and designing processes
to understand why we could not improve. During my research, I came across an fascinating
fact that I will share with you in a moment.
Companies have spent millions upon millions of dollars and countless amount of hours
and energy to improve every aspect of the playing experience for the golfer. These
companies have done a wonderful job in given us better clubs, better balls, better
courses and access to more teaching aids than anytime in the history of this great
game. The technology that the golfer can get his hands on is simply mind boggling.
Back to that interesting fact that I came across. The fact is that with all of this
effort and money spent to improve the playing experience the average American handicap
has not changed in the past 30 years? Why? What does that tell us?
It was not long until I came across the answer, and it was pretty simple. Every
part of the golfing experience had been changed with one exception and the one thing
that has not changed is the way that golf is being taught. There is nothing else
in the World that we learn or teach the way we do with golf. If children were taught
to walk using the same type of process used in the traditional method of golf instruction
we would be a world of Slugs.
All of this new technology that is at our finger tips is worthless if we do not
understand the proper way to use it. How much would a computer that is 20 years
more advanced than anything on the market today be worth if we were unable to turn
it on?
It was during this research that I also discovered what I call the "Disconnected
Golfer". The Disconnected Golfer is the golfer not able to process or understand
the avalanche of information that is crashing down on him through the traditional
method of golf instruction. The golfer is suffering from information overload. It
is not that the golfer is not intelligent; it is simple that we as humans do not
learn in this manner.
I have spoke with several golf instructors about this issue and almost every one
of them emphatically disagreed with me about there being a disconnect until I ask
them one simple question. The Question I asked was : "So you are saying that
when you give a lesson that your student always comprehend what you are trying to
get them to do?" and every last one of them would answer without exception something
close to: "No not at all, they have no idea what I am trying to tell them." And
for those guys that should take up bowling. That is the "disconnect", I am talking
about. If the teacher is teaching the student and the student does not comprehend
what the teacher is trying to teach him, there is a "disconnect".
Armed with this information I started to develop a process that allowed the Golf
Instructor to communicate with the student. Basically, I was going to teach the
teachers not the golf swing, but rather how to teach in a manner that allowed the
student to progress. I spent several years creating this system that was based on
a series of scales, which is the way that people all over the World have learned
to play the piano. These scales allowed the golfer to become aware of his swing.
As the player progressed the scales progressed. I thought this was great, I even
thought it might be the meaning of life or at least the meaning of life for us golfers.
I knew through this system golfers would improve.
I wish I could say that it was through all of my effort that I discovered 15 Minute
Golf. However, I woke up one night at 2: 00 a.m. with the 15 Minute Golf system.
I laid there for about 20 minutes thinking about it and trying to figure out why
it would not work. Excited by the fact I could not figure out why it would not work,
I went into my closet and started swinging to see if it worked. And, It worked perfectly!!!
In order to be able to teach the system to I had to become more knowledgeable about
it and work on a method that I could communicate it to the golfer. Due to the complexities
of how humans learn, it was a work in progress for over a year and a half before
I started showing others.
This process is so simple that you feel like there must be more to it, but that
is not the case. What makes this different from the traditional method of teaching?
This can be expressed with a simple analogy, the 15 Minute Golf System teaches you
to tell the time, the traditional method teaches the golfer to build the clock.
I don't know how to build a clock but I have been able to tell the time since I
was about four years old.
An interesting part of this process is that one of the things almost every video
or book tells you NOT to do, I tell you to do and show you why it is a must that
you understand how to use it to obtain that effortless power and consistency that
we are looking for.
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